When Steve Hatanaka (a very cool guy) over at Scion asked me if Racing Code would like to design a limited edition shirt for their upcoming NADA tradeshow, I said sure no problem. Then he told us he needed it in a week, I said hmm, long pause...calculating the amount of time it would take to design, prep, and silkscreen, and said it's PROBABLY doable. Luckily, the design we proposed was approved and our silk screen production had some down time to squeeze this in.
The big idea behind this shirt is really to promote "Optomize," which is a brand under Scion that distributes 3rd party accessories and apparel (Racing Code included!) at Scion dealerships. We came up with a catchy lead-in "Maximize, Personalize, Realize" to further emphasize their brand name. For the design we wanted to go simple. Let the Optomize brand be the hero. Everything was done just in time to ship these off to Vegas.
1 comment:
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