Branding Project for Scion's Big Birthday Bash

Last couple weeks we've been busy working on a pretty big branding effort for Scion's fifth anniversary. For a five year-old car brand, Scion has done a remarkable job of staying fresh and relevant to its target market. Though sometimes I'm confused when I see an older dude driving an xB. Our work will be plastered all over the Toyota/Lexus/Scion campus. We will do a complete reveal next week when the events kicks into full swing. For now, here's a sneak peak.

Yes Asia

One of my favorites online stores is Yes Asia. If you are looking for any CDs, DVDs (now toys and apparel) from Hong Kong, Korea, Japan, etc., you will find it on their site. Being a HK cinema fan, I have the initial release of the Infernal Affairs Trilogy, ordered from Yes Asia. If I remember correctly, the company was started in Hong Kong by a Stanford graduate. Instead of unintentionally buying bootlegged copies of music or movies in shady stores, you can be assured everything you order on Yes Asia is the real deal.

RWD Subaru / Toyota

This could get interesting for Toyota and Subaru (and Nissan). Finally, lightweight RWD short wheelbase coupes from Japan are making a comeback after, hmm, twenty-plus years. Let's hope the slow economy doesn't kill off these promising cars.

From UK's Auto Express:
The car has been developed as part of a joint venture with Subaru owner Toyota – the project will also spawn a long-awaited successor to the Nineties Celica. The Impreza coupé takes styling cues from the five-door model, but gets a rakish rear end. That gives it a chunky yet athletic appearance which stands out from the crowd. Power will come from a choice of two engines, both employing the flat-four boxer layout for which Subaru is famous. There’s a normally aspirated 2.0-litre unit giving around 180bhp, or a high-performance 2.5-litre turbo powerplant borrowed from the range-topping five-door STi. The latter will deliver in the region of 300bhp.

Nissan could be next to come out with an affordable RWD coupe of its own. Below is their URGE concept car.

Moving In

For the past 2 weeks, we've been busy moving into our new office space. Here are some pics, we had some AC leak a few days ago that's why the reception/lounge area is totally empty.


This should fit perfectly in the lounge. Right in front of the plasma.


This is the main work room. The plasma and a few chairs aren't supposed to be here, but had to be moved due to the leak.


The reason I bought the PS3 is for the driving games. My favorite by far is RidgeRacer. Probably will pick up the Gran Turismo 5: Prologue this weekend.


The view from my workspace. I went mobile a few weeks ago with the MacBookPro. Not bad, but I could definitely use more speed, maxed out RAM at 4GB already. Nothing but boxes right now. Shelf space is in preparation for Racing Code and a new line I'm working on. I'm excited about the new line. Whereas Racing Code is for relatively broad appeal (among car enthusiasts), the new label will definitely be more niche and will be far more design-driven - think Bauhaus and Swiss Design movement. On top of that, I'm working on a product design lineup as well. It's going to be a busy year.