Branding Project for Scion's Big Birthday Bash

Last couple weeks we've been busy working on a pretty big branding effort for Scion's fifth anniversary. For a five year-old car brand, Scion has done a remarkable job of staying fresh and relevant to its target market. Though sometimes I'm confused when I see an older dude driving an xB. Our work will be plastered all over the Toyota/Lexus/Scion campus. We will do a complete reveal next week when the events kicks into full swing. For now, here's a sneak peak.